Let’s face it, keyword research can make or break your online marketing efforts. For my money it’s the most important aspect of putting a profitable PPC marketing campaign together. The problem is, there are too many ways to get off track when it comes to keyword research. All you have to do is head down the wrong keyword research path, and you’ll have a recipe for failure in your PPC campaign.
With Google Ambush you can eliminate literally all your risky keyword research pit falls with the keyword research tool. Imagine having a tool built right into the software program that will go out to the search engines and collect all the keywords based on your keyword phrase? And I know you might be thinking that the Google keyword tool will do the same but keep reading…
When you click on the “Keyword Research” tab in Google Ambush, there are 4 links:
· Saved searches
· Spy tool
When you click on the search link, a window opens with an empty field so that you can enter a keyword or phrase. After hitting the submit button, the software links with Google and delivers 200 (you could get more or less, it’s up to you) of the top keywords for the keyword or phrase that you entered.
The search link also has some additional benefits that allow you to further define and zero in on a tight group of keywords. The filter within the search link will allow you to do the following:
· Put the keyword in the front or the rear of the phrase
· Remove phrase…like the word “free”
· Remove phrases with number of words.
· Show only phrase containing specific words
With the ability to place the keyword in the front or the back of your phrase and being able to eliminate specific words will save you time, money and aggravation. And with the ability to have keywords with the exact number of words and containing specific words will allow you narrow your list down to the best possible keywords for the product that you’re looking to promote.
Within in the keyword research tool there is also a “Google Keyword Tab” that will provide the following information:
· Highest month
· Average CPC
After you have your list of keywords, you can click on the Google Keyword tab and you can access information from competition to CPC. It will also give you the position of that keyword as well as the popularity and the highest month according to searches.
The neat thing about that is you can really zero in on hot niches. For example; let’s say you were in the “piano lesson” niche. Under the Google Keyword Tab link, it will tell you that the months with the most searches are in the summer months and during the holidays. Just think what having that information can do for you with your keyword research?
Another great feature that I forgot to mention about the Google Ambush product is that you can click on a keyword in your list and it will take you out to the search engine with all the ads that are bidding on that keyword. Again, that is awesome information to have when it comes to setting your own ads up in your campaign.